Around the mid-2000s, Marathi cinema began to gain prominence, with films like "Shatrughan" (2005) and "Kholi Khel Mula" (2006) achieving critical acclaim and commercial success. This marked a turning point for the industry, as Marathi films started to attract a wider audience and gain recognition beyond Maharashtra.
The late 2000s saw the emergence of digital platforms, such as YouTube and social media, which revolutionized the way Marathi content was created, distributed, and consumed. Online channels and web series began to gain popularity, offering a fresh and innovative way to engage with audiences.
The Marathi entertainment and media industry has come a long way over the past 17 years, marked by significant growth, innovation, and evolution. As the industry continues to navigate challenges and opportunities, it is poised to build on its strengths, explore new avenues, and establish itself as a vibrant and thriving sector within the Indian media landscape.
In the early 2000s, the Marathi entertainment industry was primarily dominated by television channels, such as Alpha Marathi, ETV Marathi, and Star Marathi. These channels primarily aired Marathi-language programming, including news, current affairs, and entertainment shows. The industry was relatively small, with limited content offerings and a narrow audience reach.